What is SEO and what does it mean to my martial arts website?
SEO, or Search Engine Optimization, is the very tricky process of successfully juggling and coordinating the elements of your website, in order to make your website appear at the top of search lists. When web surfers looking for information enter a word or phrase into Google or other search engines, a list of links appears as suggestions for the surfer to find what they're looking for. Based on the words or phrase entered, the list will, hopefully, bring up the perfect link for the surfer's quest. With proper SEO content, your website will appear at the top or within the first 10 links. That, at least, is the goal.
There are many elements of content within your website's pages that bear relevance on where and even IF your website appears on search engines' listings. Content basically consists of images and text. However, the way that text is included, and what the text consists of, are key sub-elements that play a big role in determining where, if at all, your website appears on the list. Just because your website is on the web, doesn't necessarily mean it will appear at all!
What SEO is not!
SEO is NOT the answer to all your website dreams. There are other aspects of a website that need to be addressed, developed, and tweaked by a professional webmaster. SEO may help you get traffic, but to succeed, you need to convert traffic into actual buyers with the right message and a compelling and professional design . Your facility won't fill up with online customers until you at least bring them in through the doors.
The options are out there, but it takes a professional web designer, really, to ascertain the best tack for optimum results.
Karate Websites & Martial Arts Websites are HOT!
Karate websites and martial arts websites are very hot on the web, these days. Martial arts competition is on TV, on the web, and in the movies. Interest is developing very rapidly. You definitely want your website to appear as close as possible to the top of a search engine's results. The best way to make that happen of course, is to hire a professional web designer to design your website. There's nothing more frustrating than spending money on a website to promote your martial arts business, and getting no results from the website.
Don't Try and Do it Alone!
You're competing with other karate and martial arts facilities in the same city or town! Those facilities also have websites. What determines which of the karate and martial arts websites get the visitors is not the facility, but the way the facility is promoted on the website. If you aren't doing the right things, your online expenses are for naught. The worst thing you can do is try to make it all work by yourself; the best thing you can do is to hire a professional, experienced website designer with proven results in the martial arts industry.
Successful martial arts and karate websites don't create themselves. It takes knowledge and experience to make a successful website. That can't be stressed too much. Developing a great website demands a person who knows the nuances of SEO, proper content, the nuances and specifics of website analysis, and other factors. If your website contains improper coding or keyword content, it could conceivably be banned from search engines. That has happened in the past and happens in the present!
What Can a Professional Web Designer Do for Me?
A professional web designer is somebody who knows the ins and outs of SEO, how to do it, and if it works for you. If so, they will know HOW to make it work for you. A good website designer is very creative and can make your karate or martial arts websites stand out in ways the layman cannot conceive of. A good professional knows what will work effectively in search engines, and which factors are more important, or less important, with regards to your individual website.
DON'T Gamble Your Success!
For your money, hiring a professional web designer that knows the martial arts business is one of the best things you can do to make your website WORK! You have a karate or martial arts facility that you're proud of. You worked hard to achieve what you have. You want and NEED a website to promote it. DON'T gamble away your potential success by taking on the task of a professional designer. Your clients go to you for their martial arts training because they recognize you as the professional. Your website deserves the same consideration!