If you're interested in getting your Karate School Website noticed, the fact is, you're going to have to employ a variety of search engine optimization tactics. Search engine optimization, or SEO, is one of the key elements in succeeding as a website, but if you go about it wrong, you might find your site ranking well below where it should. If you're unsure about your current SEO techniques, here are eight of the most common SEO mistakes that webmasters make:
1.) Ignoring Keywords
Keywords are the bread and butter of SEO. Your keywords need to always be planned and accurate. For instance, if you run a shoe website, you wouldn't want to link keywords such as "meatballs" or "industrial washing machines." Your keywords need to reflect your products, services or message.
2.) Improper Page Titles
SEO also means using proper page titles. Consider this: How does a search engine know how to index your pages if it doesn't even know what they're about? In addition to helping search engines understand your pages, page titles also give information about each page to visitors.
3.) Building Your Entire Site with Flash
While Flash is a really cool technology, it's not very SEO friendly. Like with other graphical content, search engines simply can't "know" what something is or isn't. This means that that really cool Flash website you've built can't be understood by search engines, and therefore, it won't be found by search engines.
4.) Failing to Use Keywords in Headers
Headers and their associated tags are not only good for catching the attention of visitors, but they're also necessary to catch the attention of search engines. Most search engines will place a stronger emphasis on your headers because they believe that these items tell what your site is about. As a result, you should always try to include keywords in your headers.
5.) Using Dynamic URLs
Dynamic URLs are difficult for search engines to index, as they offer a variety of choices. Static URLs, or URLs that stay the same, are a better choice for SEO purposes, as they are easier to index.
6.) Using Images as Headers
Just like with Flash, search engines can't understand what a picture is of. This means that using pictures to display important SEO-related information is a bad idea, as search engines won't be able to index the information.
7.) Too Little Text
When it comes to keywords and links, you need to strike a nice balance between SEO content an non-SEO content. While there isn't an exact ratio that has to be used, it's important to avoid keyword stuffing, or the practice of using a lot of keywords with little else on the screen.
8.) Failing to Create a Sitemap
Sitemaps are great for SEO purposes, as they allow search engines to index all of the pages on your site. Sitemaps should also be included at the bottom of each page on your site to not only help search engines understand your site, but also visitors.