While it may seem like a good idea at first, you may soon find out that using do-it-yourself website solutions is a mistake. While it's true that do-it-yourself website software has made it easy for virtually anyone to create their own site, that doesn't necessarily mean you should do so - here's why:
Far too often, do-it-yourself website software solutions offer simple navigation tools. While this may sound like a good idea, it can actually take away from the usability of your site. Your goal as a webmaster is to offer your visitors the ability to quickly and easily find any information on your site, but by using a simplistic or generic navigation scheme, your visitors are likely to get frustrated and leave.
While you may think that your plan for your website is great, the reality may be far from it. Planning a website takes years of experience, knowledge and education. Professional web designers have to have a keen understanding of not only how a website should look and function, but also how visitors will use it. If your site is poorly planned due to lack of experience, you may find yourself receiving little to no attention.
Website design also takes time, and in addition, updating your site on a regular basis with fresh content is one of the keys to success. Unfortunately, many people simply don't have the time needed to create a professional site and keep it updated. While a do-it-yourself option is a quick fix, most ultimately lead to failure in the end as a result of simply not having the time to put in.
Search Engine Optimization
Search engine optimization, or SEO, is a crucial part of any website design. SEO combines a variety of techniques that are meant to not only help search engines and users find your site, but also to boost your ranking among major search engines. If you're using a do-it-yourself solution, chances are that you won't have many SEO options, meaning your site may not be as successful as it deserves to be.