4. Make a marketing video that showcases the benefits of being a student at your martial arts school
Video is quickly becoming an integral part of digital marketing, and can be a great addition to a website that is optimized for conversions. The appeal is easy to see (literally): you can present your product or service more completely in a two-minute video than you can in hundreds or thousands of words of copy.
Experiment with where video works best on your site, but the best place often is on your homepage above the fold. This captures attention immediately and can push interested customers to explore your site more.