3. The Telephone is still the most important aspect of your lead generation success
Despite the rise in written digital communication, the phone is still the fastest and most direct contact method for your prospects. Make sure you include your telephone number on every page of your martial arts website, and make sure it is simple to find. Including it both above and below the fold (the bottom of the screen when the page is scrolled all the way to the top) on every site page ensures visitors will see it. This also presents a great opportunity to include a call to action in the middle of your page.