1. Include a lead generation form on every page
With the continuing rise of email and other written forms of digital communications, some website visitors are more comfortable filling out a contact form than they are picking up the phone. This creates a win-win situation: you get contact information you can use to keep in touch with the visitor and they get more information about your company.
But remember, just because visitors want to learn more about your services doesn’t mean they are ready to share their life story. Keep your forms short. Name, phone number and email are all the information you should ask for. This is more than enough information for you to start a dialog with the site visitor.