| Gymnastics MARKETING Website Templates
School owners like you sell a service and a mindset shift is VITAL TO YOUR
SUCCESS.
Your website can't sell the benefits your school provides to students
nearly as well as you or your well trained staff can.
REMEMBER...YOU'RE NOT SELLING A PAIR OF SHOES!
Your website exists solely to create and foster an interest in all the
amazing benefits your school offers.
If you really want your website to work for you, then STOP giving them the
life history and long diary of all that you offer complete with dates,
times, prices, etc. (As Marketing Master Dan Kennedy says, "Don't tell me
about the labor pains... just show me the baby!")
You're giving them the ability to make a decision without ever talking to
you. If you do that... they'll view you as a commodity and feel that the
only difference between your school and the one down the street
is... PRICE... Yikes!
Then they'll visit the other school's site who probably doesn't give too
much info away and wind up joining there... OUCH... don't let that happen.
One other job of your site is to provide certain information to existing
members to help you and your staff by cutting down on telephone calls to
the school. (For Example - bad weather closings, event dates, times and
costs, etc) For this purpose, I've included the ticker on these websites.
This is where you advertise your events/bad weather closings and/or
your monthly special offers. The ticker can be quickly, easily and
efficiently updated from your home in a minute by you or any of your staff - it's so simple to do... you could delegate it to
almost ANYBODY!
Call 877.389.4085 for details!
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