Martial Arts Websites and Relevant Keywords
Do you know which keywords prospective customers are using to try and locate your martial arts service? The answers would surprise you. Too often, website owners think they have a handle on which keywords users are entering in the search box. The actual keywords or phrases being entered may be vastly different from what you imagine. That's not good for them, and it's definitely not good for your business. And keywords are only the tip of the iceberg; there are other concerns.
What Are They?
In addition to the aforementioned keyword problem, there are a number of other elements. For one, Google is on a committed mission to better serve the public by improving search engine results. With that commitment to improvement, comes a constant reevaluation of the performance and quality of websites. Within, there are a lot of "behind-the-scenes" coding issues that can interfere with Google's indexing.
The internet has become so vast that achieving top placement in Google searches is more difficult than ever. Its growth has forced Google to rethink its earlier indexing requirements. Google's latest algorithm update, the largest in Google's history, includes even more "demands", with more yet to come. Those significant algorithmic changes reflect an ongoing challenge that demands serious expertise to adapt to. Our 15 years of experience assisting martial arts schools assures you that we, at eSpyder Web Design Group, understand, and know how to meet the challenge. Just take a look at some of the top schools in the country that use our services.
Why Does Google Change Their Algorithms?
Despite the allegations that Google is out to thwart your efforts at success, Google is really trying to improve your success. Google's algorithmic changes are all computed to make it easier for people who are looking for you to find you. Your success means Google's success. If the public cannot find you, it means revenue losses for Google as well as for you.
What Can I do to Help Users Find My Website Easier?
Google picks apart the content of websites to determine whether the content is valid, reliable, and relevant. There is a lot of information and coding that determines how and where your website will be found. Google relies on websites to include only applicable content. Anything else will very likely put a website in an unfavorable position in search engine results. At eSpyder Web Design Group, we know that, and we nourish the best of what you have with the best of what we do, which is website enhancement.
The best way to optimize your website for outstanding results is to invest in the kind of assistance, expertise, and resources, that a professional webmaster can provide. Trying to optimize your website on your own is tantamount to hiring the landlord of your martial arts facility to train your students. The landlord simply owns the building. He's not a professional martial arts instructor, and would only be winging it.
Our Expertise is Your Gain!
There is information and coding within the structure and configuration of your website's content that Google uses, and is very reliant upon, to index your website for proper positioning. We know how to apply and tweak those elements to make your website show up where it should.
Invest in your website's success, don't gamble on its failure. Place your faith in your website, but leave your website content, including the graphics and text, to us. Martial arts is very hot and the competition is stiff; our professional expertise at eSpyder Web Design Group can make the difference in your success! With 15 years of quality website design under our belts, our expertise is your gain!