Do you think your Martial Arts Website can Outsmart Google??
When it comes to search engine optimization, or SEO, it can be very tempting to cut corners for quick results. In fact, you may even be employing quick-fix techniques, such as comment spamming, right now in your own SEO campaigns. Unfortunately, cutting corners and using quick-fix techniques often leads to wasted time in the future repairing various problems, and you may even end up losing clients as a result once their pages are ranked down.
Just like with any process, it's always best to build a strong foundation beneath your SEO efforts. Far too often, SEO professionals decide that using down-and-dirty tricks to boost page rank is simply faster and easier, and sometimes it is, but doing so comes at a price. When you try to "fool" search engine algorithms by spamming comments or using inflated content, you'll often find that you're not fooling anyone at all.
Google, for instance, has taken huge steps in the past few years towards eliminating deceptive SEO practices, and most SEO professionals taking part in such deceptive SEO have actually found their sites ranked lower than before. This then means weeks, months or even years worth of work to get rid of spam, reword or rewrite content and erase deceptive or spammy backlinks.
Instead of taking the easy road, it's always best to work towards building a solid organic SEO campaign for all of your sites. This may mean taking a bit more time to build quality backlinks, write quality content and incorporate quality keyword phrases into that content, but the future benefits are well worth it. When you build and maintain an SEO campaign using legitimate tactics, you not only receive the results you want in time, but you also won't have to struggle with updating your SEO work each time a search engine changes an algorithm.
You should also try to build partnerships with other like-minded SEO professionals who can help you in your quest to do things the right way. Partnerships are a great way to receive quality content and backlinks, and these tools can often be used to not only build quality SEO campaigns, but also to maintain them for many years to come, even if search engines decide to change things up. Remember, the goal of SEO is to receive rankings legitimately, not by deceptive means, as deceptive rankings will always fall in time. When you play by the rules, you not only get great rankings, but you get consistently great rankings that will stand the test of time.